How Indiegogo built a repeatable GTM engine with Red Fox
“We went from scattered outreach to 17+ sales-qualified leads in just one month — including conversations with Sony, P&G, and Samsung.”
KEY RESULTS
Challenge
Before partnering with Red Fox Revenue, Indiegogo's outreach was reactive and unscalable.
The team at Indiegogo was engaging with some consumer electronics and CPG brands, but there was no system behind it — no repeatable process, no clean handoffs, and no structured follow-up. Conversations would start, but often stall without momentum or ownership. Messaging varied depending on who sent it, and promising opportunities fell through the cracks.
There was no reliable pipeline. Wins happened sporadically, but they weren't scalable or trackable. The outreach motion was driven more by effort than by strategy — and it showed.
Solution
Red Fox Revenue turned that chaos into a high-performing GTM engine.
Through a series of strategic alignment sessions, we helped Indiegogo sharpen their Ideal Customer Profile (ICP) and define exactly who they wanted to engage. From there, we sourced a tailored list of ~300 high-fit accounts using Apollo — filtered to exclude duplicates and validated across LinkedIn and email for accuracy.
Once the data was clean, we deployed a modular outbound sequence with dynamic personalization:
- LinkedIn-first outreach for high-context conversations
- Email support with persona-driven templates
- Dynamic variables to tailor every message without losing efficiency
- Weekly contact refreshes to keep the pipeline moving
- Near real-time follow-up with high-intent leads
All outreach was managed by Red Fox, ensuring clarity, consistency, and responsiveness from day one.
Impact
Within 30 days, Indiegogo unlocked a new level of GTM execution.
They closed the month with 17+ SQLs and 18+ active conversations with global CPG and consumer electronics giants — including P&G, Samsung, Sony, Anker, and Razer.
What was once a scattered effort became a repeatable revenue motion, owned end-to-end by the Red Fox team. Indiegogo now had pipeline clarity, scalable outbound infrastructure, and a proven framework to replicate across regions or segments — all without building an internal SDR team.